Case Study: Future PLC removes millions of AMP URLs without harming search performance with Oncrawl

Future PLC removes 3 million AMP URLs with Oncrawl

Future PLC, an international publishing and media group, faced the delicate strategic challenge of removing millions of Accelerated Mobile Pages (AMP) from their entire content platform without negatively impacting their search rankings. They used Oncrawl's data analytics platform to monitor their mobile search performance and crawl frequency in preparation for this major technical SEO undertaking.

Using Oncrawl, Future was able to carefully monitor their site's health and search performance throughout the process. The solution implemented with Oncrawl allowed them to successfully remove over 3 million AMP URLs. As a result, their search results remained consistent despite a drop in crawl frequency, and their 'Good URLs' statistic remained stable at over 97%, proving the removal was completed without any negative impact on SERP performance.

Future PLC