Case Study: Easy Cash achieves 25% more sessions and 17% higher conversions with OnCrawl

EasyCash - Customer Case Study

Easy Cash, a French e‑commerce network reselling second‑hand goods with 108 stores and ~79k product references, experienced weak organic performance after a 2014 site redesign because technical SEO and content optimization were deprioritized. They commissioned an audit and adopted OnCrawl’s SEO platform (crawls, log analysis and Quick Filters) to pinpoint issues like poor indexability, 404 errors, slow page loads, duplicate/insufficient content and weak internal linking.

Using OnCrawl, Easy Cash restructured the site (subdomains), noindexed 50,000 duplicate pages in two hours, fixed 4xx errors, improved loading times, enriched product pages (many to >800 words), and implemented schema.org. Those changes yielded clear gains: +25% sessions, +17% conversion rate, −12% bounce rate and a 50% increase in turnover (June 2016–Jan 2017), with OnCrawl’s automation speeding diagnosis and ongoing SEO management.

EasyCash

Valentin Klein Di Giacomo

Information Technology Manager