Case Study: BILD boosts Google Discover visibility with Oncrawl

BILD nearly doubles Discover clicks with Oncrawl

Oncrawl helped BILD, one of Europe's largest news publishers, overcome the challenge of limited visibility into their Google Discover performance. They needed to understand the factors driving traffic from Discover, which is notoriously difficult to analyze, in order to inform their editorial strategy.

Using Oncrawl's Google Discover Lens, BILD cross-analyzed Discover data with technical SEO metrics. The solution provided by Oncrawl revealed that technical SEO health, author presence, and honest titles were key to success. This data allowed BILD to give its editorial team concrete guidance and redirect efforts towards categories with more growth potential.

BILD