Case Study: 1001 Pneus achieves improved Google crawl efficiency and SEO visibility with OnCrawl

1001 Pneus - Customer Case Study

1001pneus, the No.2 online tyre retailer in France, faced a classic SEO challenge: Googlebot was wasting crawl budget on low-value pages, leaving strategic product and category pages under-crawled. To monitor and manage Google’s crawling behavior they engaged OnCrawl and used OnCrawl’s log analysis / SEO log analyzer to track bot hits, unique crawled pages, crawl frequency and category-level behavior.

Using OnCrawl’s log analysis, 1001pneus identified that a group of “useless” pages was capturing more than a third of Google’s crawl. By blocking those pages from crawling and improving internal linking to priority pages, they freed crawl time and gradually increased crawl frequency on strategic pages; OnCrawl’s SEO impact reports also exposed active pages not being crawled so they could be linked. The result was clearer crawl allocation to important pages and better ongoing monitoring via OnCrawl.

1001 Pneus

Pierre Bruat

Search Engine Optimization Project Manager