Case Study: Vodafone links PR to business results with Onclusive

Vodafone Transparent analysis of the contribution of communications to business outcomes

Vodafone worked with Onclusive to better understand how its communications efforts contributed to business outcomes. The company needed a transparent way to assess PR impact, track reputation with key stakeholder groups, and determine the right next steps for ongoing campaigns.

Onclusive delivered a measurement and evaluation approach that included joint planning workshops, media analysis, stakeholder mapping, and monthly and quarterly reporting on message exposure and reputation trends. The program helped Vodafone demonstrate the value of communications, support its ongoing campaigns, and ultimately contributed to securing a 5G licence in Germany.

Vodafone

Volker Petendorf

Group Press Officer and Chief Media Analyst