Case Study: The European Court of Auditors improves communications performance with Onclusive

The European Court of Auditors (ECA) – Analyzing an evolving, multi-stakeholder communications narrative at scale

The European Court of Auditors (ECA) faced the challenge of optimizing up to twenty annual communications campaigns by measuring their performance and strategic impact across diverse political and public audiences in real-time. They engaged Onclusive to build a sophisticated analytics solution capable of operating at a European-wide scale to understand how their messages resonated with different stakeholder groups.

Onclusive developed an analytical framework that provided consistent measurement of the ECA's media presence and a granular qualitative analysis of communications outcomes. The solution delivered measurable improvements, including an increase in tier one target media share to 11% and an average media impact score that was two times greater than in non-target media. This allowed the ECA to benchmark performance and attribute specific successes to individual campaigns.

The European Court of Auditors

Matthias Beermann

Spokesperson