Case Study: SNCF restores brand pride and boosts campaign reach with Onclusive media measurement

SNCF Delivering thorough end-to-end media campaign measurement and analysis

SNCF, the French rail operator, was facing negative media coverage that was hurting its reputation and brand equity. To support a new positive narrative around its “Long Live the Train” campaign, SNCF worked with Onclusive to take a data-led approach to media planning and measurement across channels.

Onclusive delivered pre-launch media analysis, semantic analysis during the campaign, and post-campaign evaluation of internal and external perception, including social media, event registrations, and survey-based brand health tracking. The campaign reached 86% of the French population, generated more than 30,000 additional Google page views and 25,000 registrations, and was linked to improved opinion ratings; it also won Gold and Silver at the AMEC Awards 2020 for measurement and evaluation.

SNCF

Michel Pronost

Communication Project Manager