Case Study: National Museum of Natural History boosts attendance and engagement with Onclusive

Relaunching the National Museum of Natural History

The National Museum of Natural History in Paris turned to Onclusive as its monitoring and analysis partner when planning its 2021 post-pandemic reopening. The museum needed to bring visitors back in person while also renewing public interest in science and ecology, with clear KPIs for attendance, public support, and campaign performance across multiple channels.

Onclusive designed a cross-channel measurement framework for the museum’s PR, owned media, advertising, influencer, and gamification efforts, tracking engagement, website traffic, social response, media exposure, and ticket sales. The campaign was highly successful: 85% of editorial coverage carried positive messaging, website traffic more than doubled for Sensory Odyssey, and periods of stronger PR output were linked to increased ticket sales and visitor footfall.

National Museum of Natural History

Fanny Decobert

Communications Director