Case Study: Proteus triples earned-media performance and optimizes media spend with Onclusive

Proteus - Customer Case Study

Proteus, a pioneer in Digital Medicine, needed to build both a brand and a new category while reaching hard-to-reach buyers (health‑system executives, payers and pharma). Relying on earned media, Proteus found coverage wasn’t reaching all target audiences and they couldn’t easily tell which messages resonated. To re‑animate coverage on LinkedIn and measure impact, Proteus used Onclusive’s promoted media measurement system and analytics.

Onclusive measured engagement and brand impact across three promoted pieces (medical journal article, CEO LinkedIn post, and a Forbes article), enabling rapid optimization: the Forbes piece drove 2–3x more engagement, the first Forbes article outperformed a second by 128% active attention, and Proteus halted spending on 75% of articles to concentrate budget on the top performer. The campaign delivered 1,781 website visits (55% from the top Forbes article), 85% of survey respondents were on‑target professionals, desktop attention was twice mobile/tablet, and overall performance improved roughly 3x on half the media budget — results attributed and reported through Onclusive’s platform.

Proteus

Betsy Klein

VP Marketing and Communications