Case Study: Yext achieves reliable global PR measurement and attribution with Onclusive

Onclusive is Yext’s Answer for PR Analytics

Yext’s, which helps companies deliver accurate answers in search, faced difficulty quantifying the effects of PR across industries and geographies. The communications team needed globally consistent press-coverage measurement and reporting, unified reporting across multiple agencies, in-house measurement of PR effectiveness, and reliable PR attribution — so they engaged Onclusive and its PR analytics platform, including the Power of Voice™ metric and PR Attribution™.

Onclusive implemented its platform for Yext’s, applying Power of Voice™ and PR Attribution™ to connect media coverage to business outcomes and provide unified, global reporting. The solution delivered advanced, actionable metrics that let Yext’s quantify press coverage across regions and agencies, improve in-house attribution, and inform communications strategy — enabling the team to measure PR impact and make data-driven decisions worldwide.

Yext’s

Michael Dolmatch

Director of Communications