Case Study: Nequi strengthens its owned media strategy with Onclusive Social

Nequi transforms social listening for 20 million users with Onclusive

Nequi, a Colombian financial platform with over 20 million users, faced a disconnect between its brand communications and the organic conversations of its audience. The company lacked visibility into user concerns and trends happening outside its official social profiles, which limited the resonance and authenticity of its campaigns. To address this challenge, Nequi adopted the Onclusive Social platform.

Using Onclusive Social, Nequi implemented a real-time social listening strategy. This allowed the team to identify and participate in relevant external conversations, extract insights to improve products and campaigns, and detect financial information gaps to create targeted educational content. As a result, Nequi transformed its owned media strategy, achieving greater relevance and an authentic connection with its audience through culturally resonant content. The vendor, Onclusive, provided the AI-powered tools that enabled this shift from one-way communication to active, informed participation.

Nequi