Case Study: NatWest builds a stronger reputation with Onclusive’s 360° insight tracker

NatWest Making insight the heart of corporate reputation and sustainability

NatWest worked with Onclusive as it launched its purpose-led strategy, “Championing potential,” aiming to strengthen its position as a sustainable UK banking brand supporting enterprise, education and climate action. To understand its reputation across customers, consumers and key opinion formers, NatWest needed a holistic view of how its brand was perceived and how its new identity was landing.

Onclusive implemented an industry-wide Reputation Tracker using an innovative “Ask and Listen” approach, combining survey-led research with qualitative analysis of publicly available content. The solution tracked trust, sustainability, customer experience, societal impact, business performance, and people and culture, helping NatWest benchmark against competitors, identify strengths and weaknesses, and shape communications. The result was a virtuous cycle where insight now sits at the heart of NatWest’s communications strategy, informing campaigns and feeding measurable findings back into future analysis.

NatWest