Case Study: Monster boosts PR impact and validates communications ROI with Onclusive

Monster boosts earned media share of voice by 6% with Onclusive

Monster, a global job-search leader, faced the challenge of proving the value of its PR and communications strategies during the market disruption of the COVID-19 pandemic. They needed to track brand performance against major competitors, measure website traffic driven by coverage, and validate their strategy's success for executive reporting. To meet this need, they utilized the enterprise PR software from Onclusive.

Using the Onclusive platform, Monster implemented a comprehensive, multi-channel measurement strategy. This solution delivered significant results, including a 6% increase in earned media Share of Voice, a 7% increase in owned media Share of Voice, and a quarterly increase of 135.3k content-driven website visitors. Onclusive enabled Monster to validate its strategic success and demonstrate direct business impact to its leadership.

Monster