Case Study: MobileIron cuts reporting time from days to minutes with Onclusive

MobileIron Cuts Reporting Time From Days To Minutes

MobileIron, a mobile security company, struggled with fragmented PR tools that missed or inflated coverage through syndication and left measurement as a slow, manual process. Sara Day and her global communications team needed to connect media coverage to web-driven leads and downstream systems (Marketo and BrightFunnel) to prove PR’s impact — and turned to Onclusive for a more accurate, attributable approach to media measurement.

Onclusive deployed its AI-driven media measurement and attribution (including Power of Voice™ and PR Attribution™) to provide fast, accurate insights into coverage, social engagement, potential customers referred to the website, and website actions. As a result Onclusive helped MobileIron cut reporting time from days to minutes, add these metrics to quarterly reports, and measure the influence of earned media on sales leads, opportunities, and influenced revenue.

MobileIron

Sara Day

Communications Manager