Case Study: Livongo achieves unprecedented national media reach and engagement for its IPO with Onclusive

Messaging & Media Relations for an Award-Winning IPO

Livongo, a digital health company that pioneered Applied Health Signals, faced the high-stakes challenge of preparing for an IPO in early 2019 with limited national recognition, a compressed five-month timeline, and a two-person communications team. To measure and guide its pre- and post-IPO media strategy, Livongo used the Onclusive platform — including PR Attribution and media-quality metrics — to focus messaging, media relations, and key speaking opportunities.

Onclusive helped position Livongo’s IPO as the “litmus test” for digital health, driving a sustained news drumbeat and strategic reporter access; the results included more than 6,000 earned media placements in 2019, 1,800+ Onclusive-classified Influential articles (+467% vs. 2018) with a potential reach near 9 billion, 191,100+ social engagements (+498%), ~25,800 website visits from earned media (+269%), and 10,300+ website actions (+1,300%). Using Onclusive’s PR Attribution™, Livongo quantified which coverage and investor-related content drove the most traffic and conversions, validating the campaign’s impact.

Livongo

Jake Mazanke

Corporate Communications Manager