Case Study: Edmunds achieves industry-leading media quality and 59% Power of Voice with Onclusive

Measuring Earned Media Quality to Prove the Business Value of PR

Edmunds, a leading automotive media and consumer research brand, needed to simultaneously raise brand awareness, drive consumer traffic and engagement, and showcase unique market insights to automakers and dealers — all while rapidly pivoting its communications during the COVID‑19 crisis. To quantify the impact of its "COVID‑19 Response" campaign and benchmark performance versus competitors, Edmunds worked with Onclusive and its earned‑media measurement platform, leveraging metrics such as Power of Voice™ and social amplification.

Onclusive measured press coverage quality and competitive performance across share of voice, Power of Voice™, social amplification and target media placements. The results showed Edmunds as the category leader with a 57% Share of Voice and 59% Power of Voice™, 68% of social amplification, and a 43% share of target media placements, validating the PR strategy, identifying top-performing stories and enabling Edmunds to demonstrate clear business impact to leadership. Onclusive’s insights also highlighted the specific articles and outlets driving that success.

Edmunds

Talia James-armand

Associate Director