Case Study: Lucidworks quantifies PR impact and saves reporting time with Onclusive

Lucidworks’ Clear Choice Onclusive for PR Analytics

Lucidworks, a fast‑growing company building a global brand and new category, struggled to quantify the value of PR with a one‑person PR function, manual processes, and low historical coverage. To get trustworthy analytics, campaign tracking and quick reporting across events like its Activate conferences, Lucidworks selected Onclusive for PR analytics — using Onclusive’s Power of Voice™, PR Attribution™ and News Engine Optimization (NEO) capabilities.

Onclusive delivered unified reporting, Power of Voice measurement and PR Attribution that made campaign and message impact visible (for example, “digital transformation” generated 67 articles and 546 potential customers, while “diversity” drove 24.1k amplification) and put Lucidworks at a 52% Power of Voice versus competitors at 33% and 15%. By using Onclusive’s dashboards and NEO scores Lucidworks cut reporting time, focused outreach on the highest‑value topics and publications, and credibly quantified PR impact to justify further investment in the PR program.

Lucidworks

Vivek Sriram

CMO