Case Study: Leading High Street Bank achieves streamlined global comms distribution and greater visibility with Onclusive's Forward Planner

Leading High Street Bank Tackles Distribution Challenges with Comms Planning Tool

Leading High Street Bank faced fragmented global comms distribution, limited visibility into external-facing teams, inaccurate distribution data and competing agendas that caused duplicated coverage and missed opportunities. To tackle this, the bank engaged Onclusive and its Forward Planner service to create a bespoke planning solution that would centralise comms activity and improve coordination across the organisation.

Onclusive implemented Forward Planner — giving the bank access to a rich editorial database (120,000+ news items and events, with planning visibility up to 12 months), Planner Plus APIs, parent/child planning grids, bespoke filters, tagging and a media conduit — which removed manual update tasks, improved collaboration and ownership of comms, produced more relevant campaigns and provided actionable insights for reporting. As a result, Onclusive’s Forward Planner has increased internal visibility, reduced scheduling conflicts between teams and enabled the bank to better align and prioritise its global communications.