Case Study: KPMG achieves data-driven reputation management and improved stakeholder communication with Onclusive

KPMG Uses Data-Driven Insights to Support Strategic & Commercial Objectives & Improve Stakeholder Communication to Drive Reputation

KPMG, one of the UK’s largest audit, tax and advisory firms, needed to make strategic communications decisions based on data to protect and build its reputation amid intense media scrutiny. Their Strategic Communications team had abundant but siloed media and public affairs data and asked Onclusive to provide a single, cohesive reputation and sentiment tracker — leveraging Onclusive’s Insights & Consultancy offering (AI media analytics plus human analysis) to deliver audience-level reputation intelligence.

Onclusive audited KPMG’s existing data, identified and scored influential external voices, segmented content by stakeholder group, benchmarked competitors, and built branded dashboards and monthly reports used in Executive Committee and Board packs. The Onclusive solution delivered a holistic, integrated view of stakeholder sentiment and campaign impact, gave KPMG real‑time reputation scores and data-backed evidence to prioritize activity, and aligned reporting to the firm’s strategic objectives so leadership can track progress and proactively address issues.

KPMG