Case Study: KPMG improves stakeholder communication and protects reputation with Onclusive

KPMG improves stakeholder communication with Onclusive in 2023

KPMG, one of the UK's largest audit, tax, and advisory firms, faced reputational challenges common to the "Big Four" due to its industry's landscape and a perceived lack of transparency. Their Strategic Communications team needed to better support the firm's strategic and commercial objectives and protect its reputation. To achieve this, they turned to the vendor Onclusive for its award-winning Insights and Consultancy service.

Onclusive provided KPMG with a single source of truth for measuring stakeholder sentiment, which enabled the firm to proactively plan and measure campaigns for priority groups. The solution allowed KPMG to align its reporting to its strategic vision, show direct progress against its reputation strategy, and understand which messages resonated with different stakeholders.

KPMG