Case Study: IHG boosts bookings and brand confidence with Onclusive’s PR measurement platform

IHG boosts PR impact with Onclusive, driving 42,900 website visits and 98% positive/neutral sentiment

IHG Hotels & Resorts faced the challenge of differentiating its "Clean Promise" cleanliness campaign during the COVID-19 pandemic, as competitors launched similar initiatives. The company needed to move beyond traditional PR metrics to prove its campaign's unique impact on brand reputation and its direct connection to actual hotel bookings. To address this, IHG partnered with vendor Onclusive for its PR measurement framework.

The solution implemented by Onclusive provided comprehensive measurement, moving beyond share of voice to analyze content quality, audience engagement, and sentiment. This allowed IHG to demonstrate superior campaign performance with a 59% Power of Voice score and to directly attribute 42,900 website visits to earned media coverage through Onclusive's PR Attribution. The campaign achieved 98% positive/neutral sentiment during a period of industry-wide negativity, successfully rebuilding traveler confidence.

IHG