Case Study: Siemens achieves tech-focused, data-driven media relations with Onclusive

How Siemens Uses DataDriven Pitching and Media Relations to Shift Their Communications Strategy

Siemens, a global technology company, faced a fragmented media landscape and the need to shift brand perception from a traditional engineering firm to a technology leader. To build relationships with the right journalists, identify compelling technology-focused angles, and measure campaign impact in real time, Siemens selected Onclusive and its consultancy plus media relations, monitoring and analytics platform.

Onclusive implemented its data-driven tools — including journalist profiling, Newsroom packaging, automated pitch tracking and a full PR CRM — to retarget global and regional media toward technology beats, package press assets for journalists, and measure engagement and coverage attribution. As a result, Siemens has been able to identify high‑reach journalists (example profiles show reach and influencer scores), attribute coverage with confidence scores, automate tactical PR work, centralize hundreds of media relationships, and adjust pitching in real time to improve engagement and campaign outcomes using Onclusive.

Siemens

Anne Keogh

Head of External Relations