Case Study: Prominent International Airport achieves unified, evidence-based reputation insights with Onclusive

How Prominent International Airport. Balances Growth, Policy, and Public Perception

Prominent International Airport, which handles almost 80 million passengers a year, faced a highly polarized public debate over expansion, carbon and community impacts and needed to understand the mood of MPs, local residents, regulators, partners and the media. To turn fragmented surveys and media analysis into actionable insight, Prominent International Airport engaged Onclusive and its Reputation Tracker to provide a unified, evidence-based view of stakeholder sentiment and reputational risk.

Onclusive implemented an integrated framework that harmonised survey and media datasets, weighted influence and readership, and produced a single reputation score with trend diagnostics, peer benchmarking and stakeholder- and issue-level tracking. The Onclusive Reputation Tracker became the executives’ “single source of truth,” enabling persuasive, evidence-based communications (including sustainability messaging), support for campaigning and budget requests (for example, sound-insulation investment), better handling of cyclical operational issues, and improved team morale.