Case Study: ConnectWise achieves 55% increase in earned media coverage and executive buy-in with Onclusive's media analytics platform

How Onclusive supported ConnectWise in the development of their PR program

ConnectWise, an IT software company serving Technology Solution Providers, needed to quantify the volume and quality of media coverage as its communications team and geographic footprint expanded and to demonstrate PR’s business value to executives. They selected Onclusive’s media analytics platform (including Author Intelligence™) to track global earned media, find relevant journalists, and measure the impact of their communications programs.

Onclusive delivered comprehensive media monitoring, media contact data, advanced keyword filtering, PR campaign segmentation and tagging, and PR Attribution™ capabilities. As a result, ConnectWise saw a 55% increase in comprehensive earned media coverage, earned media brand sentiment reach up to 52% positive, earned share of voice up to 52%, owned share of voice up to 48%, and owned media Power of Voice™ up to 75%. Those insights drove executive buy-in, larger budgets, cross‑department collaboration, market expansion, and an ongoing partnership with Onclusive to further measure PR-driven website impact and optimize messaging.

ConnectWise

Elizabeth Bassler

Director, Media Communications