Case Study: Monster achieves increased Share of Voice and 135k+ potential customers with Onclusive

How Monster Optimized and Validated Earned, Owned and Newswire Strategies

Monster, a global leader in connecting people to jobs, faced a 2020 challenge to quickly adapt PR and content strategies amid the COVID-19 era: they needed to track brand and competitive mentions across online, TV and radio, compare coverage volume, reach and social amplification, understand Share of Voice and Power of Voice, and measure website traffic driven by coverage. To solve this, Monster adopted Onclusive’s enterprise PR software and dashboard (including PR Attribution™ and Power of Voice™ capabilities) to centralize monitoring and reporting across in-house and agency teams.

Using Onclusive’s metrics—Share of Voice, Power of Voice™, Share of Amplification™, Potential Customers, Message Optimization and automated reporting—Monster iterated on campaigns and validated messaging, achieving measurable gains: earned media Share of Voice +6%, earned Power of Voice™ +5%, owned media Share of Voice +7%, owned Power of Voice™ +7%, owned Share of Amplification™ +5%, a quarterly increase of ~135.3k content-driven visitors, and up to 54% higher inclusion of key messages. Monster’s leadership reported stronger, more consistent company messaging and cross-team alignment, and credited Onclusive’s platform as essential for daily monitoring and proving PR impact.

Monster

Carl Germann

Senior Marketing Manager, Content & PR