Case Study: Extreme Networks achieves PR-to-revenue attribution and unified marketing measurement with Onclusive

How Extreme Networks Measures Up To Marketing To Prove The Value of PR

Extreme Networks, a global leader in cloud networking serving 50,000+ customers, faced a common challenge: PR struggled to prove its business value and align measurement with marketing and revenue metrics. To move PR from “cheerleader” to strategic partner, Extreme Networks partnered with Onclusive to get the same level of attribution and executive-ready insights that marketing uses.

Onclusive implemented a full-funnel PR measurement framework—using Power of Voice™, Message Pull-Through, NLP-driven sentiment analysis, social amplification tracking and PR Attribution™—to link earned media to website visits, actions and revenue. As a result, Extreme Networks can now report measurable PR impact across the customer journey, demonstrate revenue contribution to the C-suite, optimize content and campaigns in real time, and present PR as a strategic peer to marketing.

Extreme Networks

Amy Aylward

Senior Director, External Communications