Case Study: Hart Inc. achieves real-time social insights and faster content and crisis response with Onclusive (Digimind Social Listening)

Hart Inc. Uses Social Listening to Manage PR Crises, Inform Content, & Identify Influencers

Hart, an independent full-service marketing agency operating in Ohio and D.C., faced rapidly shifting PR and communications challenges—heightened misinformation, changing social channel value, and tight deadlines for client content across web, newsletters and social. To gain real-time, data-driven visibility into brand reputation, trends and sentiment, Hart partnered with Onclusive and used the Digimind Social Listening platform.

Using Onclusive’s Digimind Social Listening, Hart set up keyword and media monitoring, sentiment and historical analyses, and influencer profiling to surface trending topics, feed content teams, and identify high‑reach sources of negativity for targeted interventions. The work let Hart meet tight content deadlines, proactively spot potential crises before escalation, and apply new sentiment metrics and trend insights to improve PR responsiveness and campaign decision‑making.

Hart