Case Study: Hart achieves stronger PR crisis management and content insights with Onclusive social listening

Hart Inc. manages PR crises and monitors 60 years of brand reputation with Onclusive

Hart Inc., an independent marketing firm, faced challenges in managing evolving PR and communications for its clients, including shifting social media strategies, the need for trusted brand evangelists, and the rise of misinformation. To address these dynamic trends, the firm turned to Onclusive and implemented its social listening platform for real-time social media monitoring.

Using Onclusive's platform, Hart's team set up keyword monitoring to track brand reputation, consumer sentiments, and key influencers for their clients daily, weekly, and monthly. This solution enabled them to identify challenges and opportunities, spot potential crisis risks before they escalated, and inform content and PR strategies. The results included creating content for a manufacturing titan, shifting the tone for a governmental agency by finding negativity sources, and identifying the right influencers for a healthcare organization's national campaign.

Hart