Case Study: Extreme Networks proves PR’s revenue impact with Onclusive

Extreme Networks uses Onclusive to analyze PR across 100+ languages

Extreme Networks, a cloud networking leader, struggled to demonstrate the business impact and ROI of its PR efforts to data-driven executives, leaving the function viewed as a cost center rather than a strategic growth driver. To address this challenge, the company turned to the vendor Onclusive for its comprehensive measurement platform.

Using Onclusive's framework, Extreme Networks gained the ability to measure PR's influence across the entire customer journey, from building awareness to generating revenue. The solution provided measurable results, including PR Attribution™ that connected specific articles to website traffic, lead generation, and revenue outcomes. This data transformed the executive view of PR, elevating it to a strategic business function and enabling unified reporting with marketing.

Extreme Networks