Case Study: Experian transforms PR measurement with Onclusive's Power of Voice

Experian transforms PR strategy with Onclusive’s Power of Voice™

Experian, a global financial technology leader, faced the challenge of proving PR impact in its highly regulated industry. Despite winning in share of voice and coverage volume, its communications were not delivering the desired brand perception impact. The company needed to move beyond traditional vanity metrics and partnered with Onclusive to implement a quality-focused measurement framework.

Onclusive provided its Power of Voice™ Quality Framework, a comprehensive system that measures content relevance, publication authority, social media amplification, and sentiment. This solution transformed Experian's PR strategy from volume-based to quality-focused, enabling highly effective crisis management and a dramatic reduction in negative coverage. The Power of Voice™ metric became a standard monthly reporting KPI for the company's global executive leadership, demonstrating measurable PR impact.

Experian