Case Study: Edmunds proves PR value and dominates crisis coverage with Onclusive

Edmunds boosts Power of Voice 59% with Onclusive

Edmunds, an automotive industry leader and trusted media publication, faced the challenge of pivoting its communications strategy during the COVID-19 pandemic to maintain its authoritative position. The company needed to balance multiple objectives, including raising brand awareness, driving website traffic, and positioning itself as a valued business partner, all while moving beyond traditional volume metrics to prove the business value of its PR efforts during a crisis. To address this, Edmunds partnered with the vendor Onclusive and its measurement platform.

Using the Onclusive platform, Edmunds implemented a quality-focused crisis communications strategy. The solution involved measuring campaign success through a comprehensive framework that included Share of Voice, Power of Voice™ for quality assessment, and social media amplification tracking. The results were exceptional, with Edmunds achieving a 57% Share of Voice and a 59% Power of Voice™, demonstrating both volume leadership and superior content quality. The campaign also drove a 68% social media amplification rate and secured the #1 position across key target media placements, solidifying its industry leadership.

Edmunds