Case Study: Cafeyn achieves 31% more subscribers with Onclusive

Cafeyn Rich insight into potential audiences to inform rebranding and communication campaign

Cafeyn, the online newspaper and magazine distribution platform, needed a data-led way to support its 2019 rebrand from LeKiosk and build demand for its new online reading offer. To do this, the company turned to Onclusive and its TGI Consumer Data survey to better understand potential audiences and create a targeted, efficient media campaign with the right messaging and channel mix.

Onclusive analyzed media consumption, audience segments, and creative preferences to identify Cafeyn’s top audience groups and optimize paid, owned, and earned media planning. The approach helped Cafeyn increase new subscribers by 31% and active daily users by 55% after the PR and advertising campaign, while also winning two AMEC 2020 awards for planning, research, and evaluation.

Cafeyn

Ombline De Coriolis

Chief Marketing Officer