Case Study: BT Group achieves a 360° view of external stakeholder sentiment and influence to inform communications strategy with Onclusive

BT Group Integrates AI and Human Intelligence for 360° Insights of External Stakeholders

BT Group, a global communications services company serving millions of consumers and businesses, needed a clearer, unprompted view of how diverse external stakeholders were talking about and perceiving the organisation. Working with Onclusive and using its AI-powered media analytics and full suite of media monitoring and reputation analysis tools, BT sought actionable insight across stakeholder groups to inform communications strategy and reputation management.

Onclusive combined AI-driven analysis with dedicated consultancy to deliver standardised monthly reports, an “impact score” to measure commentator visibility and influence, stakeholder segmentation, and competitor benchmarking. The solution gave BT Group a 360-degree view of stakeholder sentiment, the ability to quantify the effect of specific news stories on key audiences, and clearer metrics to guide decisions (including whether to act or not), improving campaign planning and reputation tracking.

BT Group