Case Study: BT Group achieves 360° stakeholder insights with Onclusive

BT Group drives 360° stakeholder insights across 180 countries with Onclusive

BT Group, a leading global communications service provider, faced the challenge of accurately understanding how its diverse external stakeholders perceived the company. They needed a standardized solution to derive data-driven insights from stakeholder sentiment to guide future communications and strategy. To achieve this, they partnered with vendor Onclusive for its media monitoring and reputation analysis tools.

Onclusive implemented a solution combining AI-powered media analysis with the expertise of its consultants. This provided BT Group with detailed monthly reports that segmented content by stakeholder type, measured impact, and benchmarked performance against competitors. As a result, BT can now understand the precise impact of specific news on stakeholder sentiment, make informed communications decisions, and gain a clear overview of its reputation compared to its peers.

BT Group