Case Study: Desigual unifies multi-channel campaign measurement with Onclusive

Bringing Desigual’s multi-channel campaign data to life

Desigual, a global fashion brand, sought to measure its communications impact in the context of its wider multi-channel marketing efforts. They required a consistent and robust global analysis framework to integrate PR with other activities. To address this challenge, Desigual partnered with Onclusive to design this new measurement methodology.

Onclusive implemented an agile, interactive online dashboard for Desigual, providing a composite impact score and daily campaign performance data. This solution allowed the client to optimize media investment and focus strategies on the most relevant channels. The insights from Onclusive became integral to Desigual's strategic planning process, ultimately helping to drive business success, and the project was awarded at the AMEC Communication Effectiveness Awards.

Desigual

Sandra Rikic

Communications Director