Case Study: Aviva strengthens brand reputation insights with Onclusive

Aviva Shedding light on stakeholder sentiment towards Aviva to help manage brand reputation

The customer, Aviva, sought to better understand multi-stakeholder sentiment from the public, customers, distributors, and journalists to safeguard its brand reputation and support business growth. To address this challenge, they partnered with the vendor Onclusive for their media analysis and insights service.

Onclusive implemented a monthly Voices tracker, which used human analysis of public domain media to provide detailed reports on sentiment and key themes. These insights were used widely across Aviva's business, from informing senior leadership decisions and shaping communication campaigns to guiding corporate responsibility and public policy teams, ultimately helping the company remain responsive and protect its reputation.

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