Case Study: Airbnb achieves major Heritage Travel media coverage, 10K+ social engagements and 2,200+ website visits with Onclusive

Achieving Success with the Heritage Travel Campaign

Airbnb partnered with 23andMe to launch the “Heritage Travel” campaign and faced challenges coordinating product integration, content collaboration and securing the technology and analytics needed to measure both joint and individual campaign performance. To address this, Airbnb used Onclusive and its PR Attribution/Onclusive platform to track, optimize and demonstrate the campaign’s impact.

Onclusive measured and attributed the campaign’s owned and earned media, identifying 190 articles, 10,200+ social engagements and 2,215 website visits, and tracked specific website actions like searches, accommodation bookings and 23andMe kit orders. Onclusive’s insights revealed high-performing local and niche outlets, ranked top traffic and sales drivers, and enabled Airbnb to optimize outreach while proving clear business outcomes.

Airbnb

Sarah Roy

Data and Insights Lead