Case Study: Hark builds a standout dog food brand with ONBOX Creative Inc

Hark launches a complete brand toolbox in under two weeks with ONBOX Creative Inc

ONBOX Creative Inc was engaged by Hark, a company producing human-grade raw frozen dog food made with heart-healthy grains. The customer needed a quick-to-market brand identity to help establish an initial brand playbook for their fundraising efforts.

Inspired by the sound of frozen food hitting a dog bowl, ONBOX created an onomatopoeic brand identity using dynamic typography. The vendor delivered a complete brand toolbox, including logos, packaging, photography styles, launch graphics, and a one-page website homepage, all within a two-week sprint. The solution was handed over in Figma for complete flexibility.

Hark