Case Study: iPromote achieves custom SMB user segmentation with OnAudience Ltd

iPromote creates 50 custom target groups with OnAudience

The customer, iPromote, faced the challenge of aligning its segment resources to meet specific client needs. They needed to define precisely tailored target groups and develop a fast, simple delivery process for a non-standard integration method. To address this, they worked with the vendor OnAudience Ltd.

OnAudience implemented a solution involving Custom Segments and an ongoing taxonomy extension. This resulted in the creation of 50 custom target groups for small businesses and the establishment of an efficient integration system that increased volumes of user profiles. The vendor enabled an ongoing process for enriching iPromote's clients’ marketing campaigns.

iPromote