Case Study: Ghost of Yotei Game achieves stronger awareness and engagement with OnAudience AI Audiences

Ghost of Yotei Game boosts awareness and CTR with OnAudience Ltd custom segments

The customer, Ghost of Yotei Game, partnered with vendor OnAudience Ltd to launch an awareness campaign for its new game. The challenge was to effectively promote the new title and drive significant campaign performance.

OnAudience Ltd implemented its AI Audiences solution to create custom data segments directly from a campaign brief. The results included high user engagement, longer sessions, a strong click-through rate (CTR), and superior quality of awareness, significantly boosting the campaign's overall performance.