Case Study: one of the largest mountain resorts in Eastern Europe boosts reservations with OnAudience Ltd's DMP

DMP for one of the largest mountain resorts in CEE region

The customer, a major mountain resort in Eastern Europe, wanted to better understand its audience's profiles and interests to deliver personalized ads and increase reservations across its four properties. To meet this challenge, they partnered with the vendor, OnAudience Ltd, and utilized its Data Management Platform (DMP) and audience analysis services.

OnAudience implemented its DMP to analyze the resort’s first-party data, create detailed audience profiles, and identify best-converting users. Using its vast third-party data warehouse, OnAudience found new look-alike audiences and also utilized second-party data from a content marketing campaign to reach new customer segments. The solution achieved a remarkable 234.80% ROI for the client. The content campaign itself delivered a 9.41% conversion rate and an impressive CTR exceeding 26%, significantly increasing total reservations.