Case Study: Web2Metrics Achieves 400% Monthly Revenue Growth with OnAudience Ltd’s DMP and Data Stream

a DMP and raw data stream for Web2Metrics

Web2Metrics, a company that provides solutions for call centers, wanted to improve the efficiency of its conversations by better predicting client needs and tailoring talks to each person’s personality. To do this, it needed external online behavior data to enrich CRM profiles, and it turned to OnAudience Ltd for its DMP and Data Stream service.

OnAudience Ltd implemented a Data Management Platform integrated with a raw Data Stream to collect and match online activity data with Web2Metrics’ CRM using hashed IDs. This enabled Web2Metrics to build behavioral and psychological profiles, enrich customer records, and create new audience segments for licensing to global DSPs. The result was a new revenue stream with up to 400% monthly growth and a forecasted 150% ROI after three months.

Web2Metrics