Case Study: PwC achieves greater social media influence and strong employee advocacy with Onalytica

PwC - Customer Case Study

PwC needed to accelerate a shift in perception from a traditional assurance and tax firm to a recognised leader in AI, while also building internal employee advocacy and broader stakeholder engagement for its data science and machine‑learning capability. To amplify its experts and social presence, PwC partnered with Onalytica, leveraging influencer and employee‑advocacy insights to surface and promote the firm’s AI thought leadership.

Onalytica implemented an influencer‑mapping and advocacy approach that helped showcase leaders like Rob McCargow, grow PwC’s online community and lift internal engagement. The programme contributed to tangible outcomes referenced by PwC — increased speaking and advisory opportunities for its people, a stronger public profile and recognition by Forrester as a joint global leader in AI consulting — demonstrating clear brand and engagement impact.

PwC

Rob McCargow

Director of AI