Case Study: Adobe achieves scalable employee advocacy and amplified brand awareness with Onalytica

Adobe - Customer Case Study

Adobe partnered with Onalytica to scale its influencer marketing and employee advocacy efforts under Rani Mani, Head of Global Employee Advocacy. The core challenge was mobilizing a global, consistent program that energizes employees as brand ambassadors while maintaining intimacy with external influencers, varying needs across business units, and limited resourcing — all while proving measurable business impact.

Onalytica supported Adobe with influencer relations enablement and program design — from toolkits and co‑creation strategies to integrating exec social comms, employee ambassador mobilization and “roving reporter” initiatives. The work helped grow a program of roughly 1,000 active employee ambassadors and drove measurable increases in mentions, engagement and brand sentiment, with qualitative lead‑generation and customer‑retention benefits reported as a result of the Onalytica‑backed approach.

Adobe

Rani Mani

Head of Global Employee Advocacy