Case Study: Insular Life achieves more confident UX application with On-Off Group's UX Certificate Program

Insular Life gains deeper UX confidence in 1 week with On-Off Group

Insular Life, a long-standing insurance company, sought to improve the user experience of its customer application. The Product Owner for the app, Shi Magora, initially believed she had a grasp of UX fundamentals but discovered significant knowledge gaps during the app's revamp process, leading to "oops" moments where she realized their approach was flawed. To address this, they engaged the vendor, On-Off Group, and its UX Certificate Program.

The solution implemented by On-Off Group was a detailed one-week UX Certificate Program that provided deep, applicable training in fundamentals like the ABCS of UX and usability testing. This allowed the Product Owner to immediately improve her team's approach to testing and feature development. The result was a significant expansion of her UX knowledge, moving from a mere glimpse to day-to-day confidence, which directly and positively impacted the customer app revamp project.

Insular Life