Case Study: Suerte Tequila achieves rapid growth and acquisition with On Ideas

Suerte Tequila sells 15,000 cases with On Ideas

Suerte Tequila, a start-up spirits brand, faced the challenge of creating consumer demand in the crowded premium tequila category. The vendor On Ideas was engaged for its services in digital strategy, marketing consulting, and content production to help the brand stand out against established and celebrity competitors.

On Ideas developed a comprehensive, multi-platform campaign for Suerte Tequila that spanned organic and paid social media, HTML display, email, and print. The campaign focused on lifestyle imagery and appetite appeal. This solution successfully transformed the brand from a sleepy start-up into an acquisition target, culminating in its sale for a tidy sum. The campaign also helped drive the sale of 15,000 cases.

Suerte Tequila