Case Study: Matter Brothers Furniture boosts digital engagement and sales with On Ideas

Matter Brothers Furniture boosts blog views 130% with On Ideas

The customer Matter Brothers Furniture, a B2C home furnishings company, faced the challenge of creating a more cohesive digital presence to complement its offline media and in-store experiences. They needed greater merchandising flexibility for their email campaigns to help tell their brand story and assist consumers. The vendor On Ideas provided marketing consulting, email, and digital advertising services to address this.

On Ideas developed modular email templates and a comprehensive content strategy that included blog and social media expansion. This solution dramatically improved email performance, lifting open rates from 19% to over 30% and increasing blog traffic by over 130%. Their efforts resulted in an estimated $2 million in sales and a 14:1 return on ad spend, successfully bridging the gap between the client's offline and online experiences.

Matter Brothers Furniture