Case Study: Enmarket boosts hot dog promotion performance with On Ideas

Enmarket boosts in-store traffic by 43% with On Ideas

The customer, Enmarket, faced the challenge of focusing on a single core benefit for a retail promotion without overcrowding its messaging. The vendor, On Ideas, provided marketing consulting, advertising, and production services to address this.

On Ideas implemented a "go big" solution, making all campaign elements larger than life, including the photography, type, and attitude. This approach transformed a simple hot dog promotion, resulting in a 43% increase in in-store traffic and a significant boost in category sales.

Enmarket