Case Study: ClosetMaid builds brand awareness and a clutter-free content story with On Ideas

ClosetMaid generates 1.4 billion media impressions with On Ideas

The customer ClosetMaid, a home service company, faced the challenge of building brand awareness with little to no advertising budget. The vendor On Ideas was engaged to provide marketing consulting, public relations, and content strategy services to help grow ClosetMaid's share of voice in the category.

On Ideas created authentic branded content by working with influencers and produced a digital media kit with ready-to-publish stories for editors. This public relations effort generated over 1.4 billion media impressions, achieving an advertising value equivalency of $11 million and successfully building significant brand awareness for ClosetMaid.

Closetmaid