On Ideas
10 Case Studies
A On Ideas Case Study
On Ideas partnered with 9Round Kickboxing Fitness, a franchised fitness brand, to tackle the challenge of generating leads and increasing national brand awareness in a highly competitive market. The client had never run a national campaign and needed to prove a strong return on investment for its franchisees.
The solution developed by On Ideas centered on 9Round's key differentiator: time. The campaign highlighted the convenience of 30-minute, unscheduled workouts. This strategy, supported by a free first workout offer and digital media, drove significant results. On Ideas reported a 598% ROI on the marketing investment, a substantial increase in engagement rate, and thousands of new members recruited in just four months.